Senior Product Marketing Engineer

What You’ll Do

• Develop and execute comprehensive marketing strategies for semiconductor products, ensuring alignment with corporate objectives and market trends.
• Define product positioning, value propositions, and messaging to establish a competitive edge.
• Perform in-depth market research to analyze customer needs, market trends, and competitor strategies.
• Identify emerging opportunities, unmet customer needs, and market gaps to guide product development and marketing initiatives.
• Lead cross-functional teams to ensure successful product rollouts, from planning to execution.
• Partner with sales teams to create technical marketing materials, presentations, and competitive analysis.
• Track and measure the success of marketing initiatives using metrics such as adoption rates, customer engagement, and revenue impact.
• Collaborate with content creators to produce high-quality blogs, case studies, videos, and other assets that demonstrate product value.
• Work closely with product management, sales, and engineering to ensure alignment across the organization.

Who You Are

• Bachelor’s degree in engineering, electronics, or related fields (MBA is a plus).
• TOEIC score > 700 or equivalent evidence of proficiency in English.
• Experience: 3–5+ years of experience in product marketing or a related field (semiconductor or electronic components preferred).
• Ability to translate technical features into customer-focused benefits.
• Analytical mindset with experience using data to inform decisions.
• Proficient in MS Office (MS Excel, PowerPoint, MS Word)
• Proven ability to collaborate across teams and influence without direct authority.
• Excellent interpersonal skills, a team player, self-motivated, and a strong willingness to learn and adapt to the company culture.
• Passion for technology and innovation, with a strong desire to stay updated on industry trends.
• Familiarity with customer relationship management (CRM) tools and marketing automation platforms like Salesforce, Power Bi or others relevant to the role.
• Ownership mindset with a proactive approach to tasks.
• Ability to perform well in a fast-paced, multitasking environment.