Applications
BRAND PROTECTION
High-value fashion brands are particularly vulnerable to counterfeiting due to the premium nature of their products and the strong brand equity they command. Anti-counterfeiting is essential to protect brand integrity and consumer trust in today’s marketplace, given the prevalence of counterfeiting threats that can lead to significant financial losses and reputational damage.
To address these challenges, advanced anti-counterfeiting strategies are being increasingly adopted. Among these, Near Field Communication (NFC) technology is gaining prominence in packaging solutions, offering enhanced security and improved traceability.
Our SIC43NT and SIC43S1 NFC microchips enable product authentication through a web-based system featuring a dynamic ‘Rolling Code’ URL. This code changes with each tap, significantly complicating counterfeiting efforts. As an app-less system, integrating this NFC tag within the product simplifies verification.
How it works
Tap on Tag &
Read Dynamic NDEF Data
Verify Rolling Code (RLC) and Tamper Status
Display Authentication Result on Web Application
Benefits
For Brand Owners
Enhanced Brand Reputation :
NFC technology bonds consumer trust with a smart, reliable brand image through innovative product verification.
Gather Data for Analytics :
NFC technology offers insights into consumer behaviors and geographical data, enhancing marketing strategies and distribution.
Boosting Sustainability and Aesthetics :
NFC technology reduces single-use packaging and allows brands to focus on creative design without mandatory information.
For Customers
Protection Against Counterfeits :
Ensure receiving genuine products and protect against potentially harmful counterfeit goods.
Convenience and Ease of Use :
Just a simple tap with an NFC-enabled device to access product information and verify authenticity.
Enhanced Experience :
Enjoy exclusive content, promotions, and interactive experiences powered by NFC technology, fostering a sense of value and engagement.